Ristorante Loren
Copywriting & Content Generation
Redbeerd
Logo Development & Branding
Redbeerd
Interior Design
Tristan Plessis Studio
Loren is story. A celebration of Italy that creates desire for la bella vita.
Working with prolific restaurateur partners FFI, Redbeerd developed a complete identity for this unique culinary experience, set on the coastline of Dubai’s own riviera.
The vibe? Contemporary classic. Italian-obsessed. Iconic, ironic luxury.
There will never be another Loren.
We’ll always have Italia
The brand doesn’t take itself too seriously, but remains unmistakeable. A contemporary yet classic poster sans serif makes for an era-bridging logotype. A palette of lazy days by the seaside carries charm and a smile. Imagery balances between contemporary trend and classic style, easing the diner into a space that asks only that she rests, sips, and enjoys the good life.