TPA
What does better feel like?
Partnering for performance
The Performance Agency is a creative consultancy run by an unmatched team determined to transform the landscape of business. Inspired strategy, grounded humanity and almighty belief set TPA apart from the common consultancy.
Shaping performance
TPA has a 25-year track record of helping businesses perform, grow and scale. Our partnership began with a creative workshop with TPA’s leadership team. We then hot-desked at their offices, worked alongside them on projects and attended some exceptional client events. Activities, decks, discussions and graft allowed us to understand where they had come from and where they wanted to go.
To uncover a logo for a brand as direct, adaptive (and often paradoxical!) as TPA, we asked ourselves:
How do we establish independence and maintain flexibility?
How do we allow for different interpretations of performance?
How do we introduce a brand that creates a conversation?
Co-creator
Enter the aperture: reflecting performance, #Better and all those who work for and with TPA. The logo is potent and energetic, with potential written into its DNA. Never standing still, much like the team themselves.
TPA’s visual language is an unapologetic representation of what it means to perform. Their verbal language is provocative; an invigorating tone of voice that asserts and questions.
The brand balances to communicate the both/and of work and life. At once robust and sensitive, edgy and accessible, fearless and vulnerable.
Yakitori, yes please!
