Tang
Tang is for taste
The golden age has returned
TANG is an Asian luxury restaurant and bar inspired by the Tang dynasty (618–907 CE), a golden age of art, culture, and indulgence. Redbeerd has been their branding partner since inception, across locations in Sandton, Cape Town’s V&A Waterfront, and Dubai.
The offering is immersive: contemporary Japanese izakaya meets Hong Kong’s classic Cantonese eateries, with Robata grill, wok cooking, and a bar built for gathering. TANG serves everyone who believes that dining is not just sustenance, it is taste, happiness, energy, and wealth shared. The brand must speak to many, as one. Elegant. Expressive. Unapologetically luxurious.
From inception to icon
Redbeerd has supported TANG’s mission of celebrating elegance and exquisite flavour in a number of ways: logo design, comprehensive CI guidelines, visual and verbal language development, website design and development for all locations, and ongoing social media management, from the very first location to every new horizon.
To truly capture TANG’s soul, we studied a dynasty that valued taste in all things. We walked Nelson Mandela Square, the V&A Waterfront, and Dubai’s finest streets, understanding that luxury translates, but authenticity must be local. We learned that the best brand partnerships don’t just deliver assets. They grow with you. City by city. Course by course.
Arrive to escape. Leave with wealth.
TANG embraces a position of cultured abandon. Our branding and digital work reflects the restaurant’s vision: Asian luxury that celebrates ancient technique, protects the ritual of shared tables, supports every guest’s pursuit of happiness, and allows all who enter, whether in Sandton, Cape Town, or Dubai, to share in the wealth of a meal cooked with fire, served with art, and remembered long after the last bite.
Unearthing a world of wonders
