Minera
Empowering artisanal and small-scale miners
Fair trade is the new standard
Minera is a Zambian gold trade and assaying company built on a simple, powerful promise: fast, fair and fully compliant. Redbeerd partnered with Minera to create a brand that reflects their mission of empowering artisanal and small-scale miners across the nation.
The offering is straightforward: precision assaying, verified results, fair market rates and secure, prompt payment with instant payouts. Minera serves Zambian miners, traders and communities who have long deserved a better deal. Proudly Zambian.
Born in Zambia
Redbeerd began with a brand workshop, which provided necessary context needed for meaningful logo design, comprehensive CI guidelines, visual and verbal language, bespoke illustrations, and full website content, design and development. Minera’s logo is premium and sophisticated; a sans serif typeface married with the Zambian ‘African Fish Eagle’. A clean logo that ties in beautifully to Zambia and Minera’s vision, to rise above.
Responsible by nature
Minera embraces a position of ethical empowerment. Our branding and website work reflects the company’s vision and grounding core: a gold trade that celebrates Zambian miners, protects the nation’s natural heritage, supports local communities and allows every partner to share in the wealth of a system that actually works for them.
A brand hidden in plain sight
