MetCon
Growing an industrial icon
Redbeerd is a full-service branding studio crafting bold, future-ready brands—driven by design, storytelling, and meaningful connections.
“Collaborating so closely with the Redbeerd team was fantastic. Together, we built a design system that brilliantly captures the premium and elevated feel that is MetCon”
GRANT CROSSE, CEO
A variety of logos Redbeerd created for various parts of the MetCon brand.
Precious metals are culture
MetCon is one of the most advanced precious metal refineries in South Africa, and Redbeerd’s longest partnership.
MetCon’s offering includes superlative refining, world-class wealth products and specialist jeweller services. The company serves three utterly distinct target markets with a startling array of products and solutions. What makes for an interesting workday demands creative output that is intentional, audience-appropriate and impact-driven. MetCon must speak to many, as one.
Telling a good story
Redbeerd has supported MetCon’s mission of evolving African wealth in a number of ways: brand-building across sectors, campaign engineering, video production, installations, interior consulting, design, content management and more.
To fully appreciate the breadth of MetCon’s offerings, we’ve spent days at their refinery to witness the alchemy of precious metals first-hand. We’ve engaged with local jewellers to understand the challenges present in the highly regulated industry. We’ve attended industry exhibitions, product launches and regulatory meetings.
All to find the stories that are being told and refine the one MetCon wants to tell.
The evolution of African wealth
MetCon embraces a position of responsibility. Much remains to be done to meaningfully develop the precious metal sector in South Africa and beyond. These resources should in fact maintain and sustain the countries from which they originate.
Our work together reflects the company’s vision and grounding core: precious metal offerings that celebrate our cultures, protect our nature, support our communities and allow us all to share in the wealth of our land.
Elevating an award-winning digital agency
