Finding fun again

Freeze Tag was dreamed up by two dads in Lisboa, Portugal. It was an idea born from frustration with glowing screens and a longing for muddy knees. The idea (and game) is pretty simple: real-world, screen-free, played in parks and forests with nothing but sprinting and laughter.

Redbeerd created Freeze Tag’s logo and mini-identity development. Fun, energetic and playful. All to celebrate outdoor play, childhood adventure, family connection, and the Portuguese sun.