Arkhe
Building a social wellness club
Wellness is social. Movement is science. Community is everything.
ARKHE is a first-of-its-kind social wellness gym in Dubai Marina. We were there when the first spark was struck. From naming to launching the digital experience, we helped build a brand that redefines what a gym can be.
ARKHE needed to be different, without engineered flair. Their offering of precision-led, science-backed fitness, recovery therapies, data-driven diagnostics, and a members-only community needed to stand out above all else; it needed to act as the differentiator. The goal was to transcend the traditional gym. To show how ARKHE caters for those who truly care about longevity, and who understand it’s not something that can be bought, but rather something that must be built. People needed to immediately understand that this was a high-end wellness brand.
A Challenge of Minimalist Concept
Where most brands look to feature their character as much as possible in order to achieve distinction, ARKHE presented a challenge by requiring the character to be almost ineffectual, and for the features to shine the brightest. In the end a restrained, high-end brand was achieved that conveyed a new, cutting-edge wellness initiative.
Build your ARKHE.
Scope of work included naming workshops, logo design, visual and verbal identity development, full branding systems, environmental signage design, social media strategy and management, and complete website user experience (UX), user interface (UI), design and development.
Fire devours and fire creates
