SANBS
Illustration
Redbeerd
Agency
Mullenlowe
The South African National Blood Service is a non-profit organisation that provides the crucial service of facilitating blood donations. Every donation, essentially, saves a life. For SANBS’ Donate a Lifetime campaign, Redbeerd created illustrations that visualised actual lifetimes that folks were (or would be) able to live due to receiving blood.
sanbs.org.za
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/SANBS-Logo.png)
Bronze One Show Awards
2x Silver Crystal Awards
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/SANBS-Header-1.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/SANBS-Blood-Illustration.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/SANBS-Illustration-Travel.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Icon-Design-1.png)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Button-Gif.gif)
Single line artwork across posters, collateral and iconography illustrates the life lived, and traces the integral and beautiful tie between donater and donatee.
A separate infographic poster provides information on which blood types may donate to others. The diagram forms the blood drop of the SANBS logo.
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/SANBS-Illustration-child-1.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/SANBS-Illustratino.png)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Blood-groups-infographic-1.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Superheo-pattern.png)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Blood-Pattern.png)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Hands-pattern.png)