Discovery Healthy Kids

Illustration

Redbeerd

Character Development

Redbeerd

Agency

RCK

Discovery Healthy Kids is all about getting young’uns to live healthier lives through exercise and wholesome eating. We created a typeface — with letters and numbering — to showcase sport, hobbies and healthy activity. This was used alongside characters to tell a healthier story.

Characters were created to illustrate Super Food, Good Food and Bad Food. Blueberries are obviously over-achievers, whereas burgers are sent to the naughty corner.