Discovery Healthy Kids
Illustration
Redbeerd
Character Development
Redbeerd
Agency
RCK
Discovery Healthy Kids is all about getting young’uns to live healthier lives through exercise and wholesome eating. We created a typeface — with letters and numbering — to showcase sport, hobbies and healthy activity. This was used alongside characters to tell a healthier story.
![](https://www.redbeerd.co.za/wp-content/uploads/2018/12/Healthy-Kids-illustration.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/12/Chef-illustration.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/12/Healthy-kids-numbers-illustration.jpg)
Characters were created to illustrate Super Food, Good Food and Bad Food. Blueberries are obviously over-achievers, whereas burgers are sent to the naughty corner.
![](https://www.redbeerd.co.za/wp-content/uploads/2018/12/Super-food-illustration.jpg)