Discovery Healthy Kids



Character Development




Discovery Healthy Kids is all about getting young’uns to live healthier lives through exercise and wholesome eating. We created a typeface — with letters and numbering — to showcase sport, hobbies and healthy activity. This was used alongside characters to tell a healthier story.

Characters were created to illustrate Super Food, Good Food and Bad Food. Blueberries are obviously over-achievers, whereas burgers are sent to the naughty corner.

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