Country Club Johannesburg
Brand Development
Redbeerd
Copywriting
Redbeerd
Website Design & Development
Redbeerd
The Country Club Johannesburg is a treat of an establishment. Its offering includes nine restaurants, family-friendly activities, unrivalled sporting facilities, live events and even a boutique hotel. Established in 1906, it has a delicate mingle of tradition and innovation. Ultimately, it is a welcoming space for families and friends. Redbeerd was pleased to refresh CCJ’s logo and visual language as a way to bid hello to future members.
Welcome to the club.
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-logo-design.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Since-1906.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-CI-guide.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Stationery.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Welcome.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-Stationery.jpg)
Delicate patterning, a limited colour palette, sport-inspired graphics and gentle copy make up the distinct brand language.
Inspired by the C shape of the logo, a CCJ mascot is created with casual brushstrokes. The mascot is seen sporting, socialising, dining and birdwatching.
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-mascot.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-icon-creation.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-Design.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Morning-run.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-Patterns.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-Patterning.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCj-Motion-lines.jpg)
A simple, accessible website reintroduces CCJ, offering relevant information about facilities and upcoming events, and facilitating member access.
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCj-digital.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-Imagery.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/Instore.jpg)
![](https://www.redbeerd.co.za/wp-content/uploads/2018/06/CCJ-logo-design.jpg)