Antalis Conqueror



To market Conqueror stock, paper company Antalis held an international competition, briefing creatives to design a poster for the London 2012 Olympic games. The poster had to feature the copy It’s not what you win, but how you conquer it.

Redbeerd’s poster, entitled The Changing of the Guards, featured multiple nationalities in bearskin helmets — those worn by British guards. The competition was moderated in France (oui) and Redbeerd won! Graeme got to go to London and catch up on his tennis, lucky him.

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